How To Write The Perfect Press Release

March 21, 2017

Everyone involved in promoting their business will need to come to grips with the fact that issuing a press release is critical to success. The great thing is, media outlets across the UK really do want your stories as it is free content for them! The caveat is, they must be written correctly as “informative” and not as a thinly disguised “advert”.

You have a “good news” story about your organisation that you’d like to send out to the media but the problem is, the majority of press releases submitted, are quickly deleted by the recipients – primarily due to poor writing or failure to capture interest. This course will show your the right way to write a press release and how to ‘pitch’ your story to a magazine or online news portal.

This course is best for: SMEs who want to be able to write press releases to promote their products or services in a way that media agencies will pick up and run their story.

You will receive:

A step by step guide to writing great press releases for your business.

You will learn:

• The difference between the types of stories the media love and the ones they find dull and boring.
• How to find the right ‘angle’ on your story.
• How to structure and write a press release.
• Where to find journalist contact details.
• How ‘pitch’ your story to journalists.
• How to find journalist contact details.

This is a morning course that starts at 9:30am and runs until 1pm. Refreshments will be served.

To book your place on this course please contact us on 01253 347063 or via email: chamberevents@lancschamber.co.uk

Up-skill your team to represent your business professionally and effectively with this half-day course.

Does the date or location not work for your organisation? We can be flexible. Please contact us about bringing the trainer and training to you through in-house or bespoke courses.


Training location

Chamber Training Centre - Blackpool Fylde Coast
Amy Johnson Way, Blackpool FY4 2RN, United Kingdom
Price :
Members: £69; Affiliate: £89; Non-Members: £99
Contact :
Training and Events Team: 01253 347063 Email: chamberevents@lancschamber.co.uk

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