Maximise your sales and rapport by learning the buying types or “personalities” of your potential clients and watch your sales numbers climb! This sales training course will have you building rapport and influencing a variety of different buyers no matter what personality type they are!

These buying orientations are people who make purchase decisions based on criteria determined, in large part, to their specific type of “purchasing personality”. Delegates attending this sales training workshop will enjoy an interactive session packed with information on how to increase sales opportunities.

This course will cover:

  • How to identify the common personality buyer types (Introduction to DISC)
  • How to open, build rapport and close a sales opportunity (Questioning Techniques, Rapport Techniques, Matching your customer’s needs and wants)
  • The important drivers and approaches to use when selling and negotiating with the different buyers and personality styles (Build on DISC – What do you do to adapt your approach)
  • Communication methods to suit each personality preference whether face-to-face, phone, and/or email
  • Handling and overcoming objection (Strategy to overcome conflict and a model to help you say no in a positive way)
  • Useful tips and sales strategies that complement personality traits

This sales training course is designed for:

This course is designed for Business Owners, Sales and Account Managers, recruitment developers, sales staff, and advisors, helps your sales team to develop stronger relationships with a wide variety of people in business and hit targets by quickly adapting their approach to each client’s personality type.

Does the course location/time/date not work for your organisation? We’re flexible, we can bring the training to your facility through in-house or bespoke training. Contact us to arrange a location, date, or time that is most convenient to you!

Price :
Members: £79; Affiliate: £118; Non-Members: £158
Book your place


09:30 - 12:30


1 Lockheed Court
Amy Johnson Way, Blackpool
Lancashire, FY4 2RN

To book your appointment please contact the Chamber on:

01772 653 000

Email us