The definition of insanity is doing the same thing over and over again and expecting different results. Albert Einstein

Many seemingly impressive campaigns fail because the management of the inquiry is not completed and the communication to the sales team lacks detail. Don’t think about engaging with new customers until you have the entire sales pipeline process in place! In this instance, valuable Customer Data might as well be burned, as you never get a second chance to make a great first impression.

Wherever possible, Sales Leads should be in a closed loop to allow marketing to measure the return on investment, to ensure that all leads are managed correctly and don’t fall between the cracks.

This course will guide you through the two main areas, Generation & Management.

Customer Lead Generation Covers

  • The aim
  • The target audience
  • The blanket of targeted approach
  • Brand or Sales led message
  • The customer message
  • The offer
  • The call to action
  • Internal communication
  • Targets
  • Available and Required Metrics

Management Covers

  • Lead Management Process
  • Pipeline Management
  • Call Management Plan
  • Qualifying of Suspects and Prospects
  • Questions
  • Gaining and Using Information
  • Reporting
  • Pricing Structures
  • Team Empowerment
  • Reward programme

This course is designed for Managers, Sales teams, Business Development, or Customer Service

Customer Lead Generation & Management training course leads directly on to the ‘Managing a customer Sales Team’ course in the afternoon as part of a back-to-back offering.


Does the course date/time/location not work for your organisation? We’re flexible and can bring the training to your facility through in-house or bespoke courses. Contact us to book a date, time, and location that is most convenient for you.

Price :
Members: £69+vat, Affiliate members: £89+vat, Non-members: £99+vat
Book your place


09:30 - 12:30


1 Lockheed Court
Amy Johnson Way, Blackpool
Lancashire, FY4 2RN

To book your appointment please contact the Chamber on:

01772 653 000

Email us