The definition of insanity is doing the same thing over and over again and expecting different results. Albert Einstein
Many seemingly impressive campaigns fail because the management of the inquiry is not completed and the communication to the sales team lacks detail. Don’t think about engaging with new customers until you have the entire sales pipeline process in place! In this instance, valuable Customer Data might as well be burned, as you never get a second chance to make a great first impression.
Wherever possible, Sales Leads should be in a closed loop to allow marketing to measure the return on investment, to ensure that all leads are managed correctly and don’t fall between the cracks.
This course will guide you through the two main areas, Generation & Management.
Customer Lead Generation Covers
- The aim
- The target audience
- The blanket of targeted approach
- Brand or Sales led message
- The customer message
- The offer
- The call to action
- Internal communication
- Targets
- Available and Required Metrics
Management Covers
- Lead Management Process
- Pipeline Management
- Call Management Plan
- Qualifying of Suspects and Prospects
- Questions
- Gaining and Using Information
- Reporting
- Pricing Structures
- Team Empowerment
- Reward programme
Who is it for?
This course is designed for Managers, Sales teams, Business Development, or Customer Service
Cost and duration
Members have exclusive savings on bookings and are able to access other great services provided by us.
This course lasts for half day and is delivered at the North & Western Lancashire Chamber of Commerce Meeting Spaces by our approved expert trainers.
This session can also be arranged on a corporate basis, just for your team. We can host them at your premises, or here at the Chamber’s brand new ‘Chamber Meeting Spaces’ facility; just off the M6 in Preston.
LOCATION
North & Western Lancashire Chamber of Commerce
Chamber Meeting Spaces
Unit 11 Eastway Business Village, Olivers Place, Fulwood, Preston, PR2 9WT
AVAILABILITY – Places available
Date doesn’t suit?
Sep 30, 2026 09.30 – 12.30
This training course is open to members and non-members. Members receive exclusive discounts on training and many other services provided by us. For more information, please contact the training team on 01772 653000.
Click HERE to view Training Terms and Conditions
Price :
Members: £125 (Saving £125); Affiliate: £188 (Saving £62); Non-Members: £250 (All prices exclude VAT) Time:
09:30 - 12:30
Venue:
Chamber Meeting Spaces
11 Eastway Business Village Olivers Place,
Fulwood, Preston, Lancashire, PR2 9WT
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