Sales Training : Selling To Different Buyer Types

Maximise your sales and rapport through learning the buying types or “personalities” of your potential clients and watch your sales numbers climb! This sales training course will have you building rapport and influencing a variety of different buyers no matter what personality type they are!

These buying orientations are people who make purchase decisions based on criteria determined, in large part, to their specific type of “purchasing personality”. Delegates attending this sales training workshop will enjoy an interactive session packed with information on how to increase sales opportunities.

This course will cover:

• How to identify the common personality buyer types (Introduction to DISC)
• How to open, build rapport and close a sales opportunity (Questioning Techniques, Rapport Techniques, Matching your customer’s needs and wants)
• The important drivers and approaches to use when selling and negotiating with the different buyers and personality styles (Build on DISC – What do you do to adapt your approach)
• Communication methods to suit each personality preference whether face-to-face, phone, and/or email
• Handling and overcoming objection (Strategy to overcome conflict and a model to help you say no in a positive way)
• Useful tips and sales strategies that complement personality traits­­­­­­­

This sales training will help your sales team to develop stronger relationships with a wide variety of people in business and hit targets by quickly adapting their approach to each client’s personality type.

Who is it for?

• Business owners
• Sales managers
• Account managers
• Recruitment consultants
• Business developers
• Sales staff and advisors

Cost and duration

Members have exclusive savings on bookings and are able to access other great services provided by us.

This course lasts for a half day and is delivered at the North & Western Lancashire Chamber of Commerce Meeting Spaces by our approved expert trainers.

This session can also be arranged on a corporate basis, just for your team.  We can host them at your premises, or here at the Chamber’s brand new ‘Chamber Meeting Spaces’ facility; just off the M6 in Preston.

LOCATION

North & Western Lancashire Chamber of Commerce

Chamber Meeting Spaces

Unit 11 Eastway Business Village, Olivers Place, Fulwood, Preston, PR2 9WT

AVAILABILITY – Places available

Date doesn’t suit?

Nov 04, 2026                      09.30 – 12.30

This training course is open to members and non-members. Members receive exclusive discounts on training and many other services provided by us. For more information, please contact the training team on 01772 653000.

Click HERE to view Training Terms and Conditions