Writing Press Releases & Media Content

September 28, 2021 from 10:00 am to 4:00 pm

Gain real world methods and guidance on how to make your words pack a punch in a format that gets ready by media editors and journalists. Get your press releases noticed and give your website descriptions the verve they need with this one-day course on How to Write Press Releases & Content for the Media.

Bring in a sample of your recent writing and get some on-day feedback to help ensure it finds the intended target. This one day How to Write a Press Release & Content for the Media course will dramatically improve your chances of successfully getting your message across to media contacts and outlets:

  • Finding the right audience
  • What journalists want from a press release
  • Content and style
  • Sharp and impactful writing
  • Headline writing tips
  • Press release golden rules
  • Direct feedback on your own provided sample (if desired)

This interactive one-day How To Write a Press Release & Content for the Media course is open to all who want to improve their press releases and media writing skills no matter what the role in your organisation: whether a small business owner, marketing professional, manager, press/communications officer, journalists, or copywriter. Improve your writing skills and be confident in what you deliver to press contacts and outlets.

Here are a few ideas or “events” which make for great “people” or “business news” press releases that can keep your business name in front of the public or business community:

  • Starting a new business
  • Introducing a new product
  • Celebrating an anniversary
  • Announcing a restructuring of the company
  • Offering an article series for publishing
  • Opening up branch or satellite offices
  • Receiving an award
  • Receiving an appointment
  • Participating in a philanthropic event
  • Introducing a unique strategy/approach
  • Announcing a partnership
  • Changing the company or product name
  • Earning recognition of the company, product or executives by a publication
  • Announcing that you’re available to speak on particular subjects of interest
  • Issuing a statement of position regarding a local, regional or national issue
  • Announcing a public appearance on television, radio or in person
  • Launching a website
  • Announcing free information available
  • Announcing that you’ve reached a major milestone
  • Expanding or renovating the business
  • Meeting some kind of unusual challenge or rising above adversit
  • Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
  • Restructuring your business or its business model
  • Sponsoring a workshop or seminar
  • Making public statements on future business trends or conditions

Join us at the Chamber Training Centre as our media expert will provide practical approaches and a real-world guide to getting your press releases noticed. (*) This will be a practical session so bringing a laptop or tablet would be a distinct advantage. Wi-fi connection not necessary.


Book Your Place Now

Training location

Chamber Training Centre - Blackpool and the Fylde Coast
Chamber Training Centre, Blackpool, United Kingdom
Price :
Members: £139; Affiliate Members £169; Non-Members £189
Contact :
Chamber Training Team 01253 347063 or Email: Training@Lancschamber.co.uk

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