Social Media Training: Creating Great Content

You’ve done the social media courses. Your Instagram, Facebook, and LinkedIn accounts are all set up and your blog is ready to roll. But what happens now? This course will show you what content to create for each of your social media channels and how to find great ideas for content

Create engaging articles and posts that will continually interest your audience with great tools, and techniques you can use right away from this social media training course. This full day session provides training on how to avoid getting “stuck” for content ideas when posting on your channels by learning many great ideas for all your social media and digital marketing activities!

When used correctly, social media can be an effective tool in driving traffic to your website and growing your business, both online and offline. However, if the content on your social media pages doesn’t engage the user, there’s no reason for them to return and you may lose that prospect at the first hurdle.

This is a hands-on, practical workshop in which you will learn to design attention grabbing content that will showcase your business in an engaging way for your clients.

The social media training day will cover:

• The different types of content you can use across major social media platforms.
• How Are You Performing? – Measuring your efforts for better engagement
• How to recycle your content and get maximum use out of every article or post you create.
• Formulas for creating great headlines with that all-important ‘click-ability factor’.
• New ideas for creating blog articles and social media posts that you can adapt and use over and over again.
• The anatomy of a great blog post – structure, language, what to include, and what to leave out.
• Shameless shares – a look at the most popular and most shared types of content on social media platforms.
• How to plan and create a simple social media content schedule.
• Cool tools to make the job easier and save you tons of time.
• Crisis Management Plan: Tools To Keep Your Audience Engaged

Bring a notebook and lots of paper (or your laptop), because you’ll be getting the chance to try out some writing techniques during the day. This is an interactive, fun-yet-effective session that will start paying dividends immediately!

This social media training course will have you creating content to direct the masses to your website!

Who is it for?

This course is ideal for anyone in your business who has the responsibility for creating content for your social media channels.

Cost and duration

Members have exclusive savings on bookings and are able to access other great services provided by us.

This course lasts for a full day and is delivered at the North & Western Lancashire Chamber of Commerce Meeting Spaces by our approved expert trainers.

Marketing techniques have changed massively in the last decade, as digital has become a mainstream channel for most businesses. Keeping your skills up to date in this fast-paced world is an essential activity for businesses who want to grow.

Our trainers are expert practitioners who use their digital marketing skills daily to help their clients develop and succeed.

This session can also be arranged on a corporate basis, just for your team.  We can host them at your premises, or here at the Chamber’s brand new ‘Chamber Meeting Spaces’ facility; just off the M6 in Preston.

LOCATION

North & Western Lancashire Chamber of Commerce

Chamber Meeting Spaces

Unit 11 Eastway Business Village, Olivers Place, Fulwood, Preston, PR2 9WT

AVAILABILITY – Places available

Date doesn’t suit?

Aug 06, 2026                      10.00 – 16.00

This training course is open to members and non-members. Members receive exclusive discounts on training and many other services provided by us. For more information, please contact the training team on 01772 653000.

Click HERE to view Training Terms and Conditions