Planning for Export Growth

This course is ideal for people who may already be and are looking to expand and grow their international footprint. It is aimed at exporters with some experience and is designed to allow for flexibility in content depth to allow for individual Q&A’s.

The course would have practical examples of most of the pricing implications providing a clear idea on how to maximise marketing and sales budgets and develop export growth.

The structure and content will allow delegates at the end of the course, to be able to adapt them into their own business operations.

The half day course will include case studies and there will be opportunities during each section of the course for questions. Sources of information will also be provided for all delegates.

The course content will cover:

Country Research
o Competitor Research
o Landed Cost Analysis
o Cost and Benefit Analysis
o Country Comparisons – Effective Use of International Marketing Budgets

Export Price Considerations
o The Impact of Currency Fluctuations
o Export Price Lists
o Quotation Procedures

Routes to Market
o Distributor
o Agent
o Direct
o Online

 Business Culture Strategies
o Growth Strategies

Using the UK Trade Agreements – Developing a Competitive Advantage
o Compliance with the Agreements

International Sales and Marketing Faux Pas

Overseas Tariff Codes and Descriptions – Overseas Customs Procedures