How to Plan a Marketing Campaign

April 22, 2016 from 9:30 am to 4:45 pm

When it comes to marketing, it is tempting to keep doing what you have always done – even if it has stopped working. This course will benefit anyone who wishes to switch their marketing activity from reactive and expensive to planned and proactive to optimise sales performance and drive customer retention. Each of the delegates will get a thorough understanding of

  • Setting goals
  • How to look at what is happening inside and outside your business
  • Establishing and targeting your ideal customers
  • Which marketing tools are the right ones to assist in your lead generation
  • How to formulate a plan
  • Assigning budget to match marketing activity
  • Assigning Responsibility
  • Tracking

Delegates will also receive templates to take away and apply the mechanics of the course to their own organisation

This course provides a foundation of the strategic side of marketing to help businesses develop a proactive marketing action plan for the whole company to work off in an aligned and consistent manner.


Training location

N&WLCC Fylde Coast Training Facility
1-2 Lockheed Court Amy Johnson Way Blackpool FY4 2RN
Price :
Members: £130 + vat, Affiliate members: £165 + vat, Non members: £195 + vat
Contact :
Reserve your place now by calling 01253 347063 or email chamberevents@lancschamber.co.uk

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