If your organisation isn’t the first thing a Google user sees when conducting a search, you may be missing out on an enormous amount of business. This course is designed to equip you to make the most of all paid listings on Google for those specific search terms that describe your offering.

Google Adwords: Pay-Per-Click Academy will provide you or your team with the absolute essentials of this popular and effective ad platform. Learn cutting edge approaches to building and constructing campaigns, bid optimisation and keyword targeting that will drive more traffic to your website — and more revenue to your bottom line.

Delegates on this course will learn:

  • Improve click-through rates
  • Accurately track conversions
  • Properly analyse Data
  • Improve conversion rates
  • Increase transaction values
  • Manage bids correctly
  • Build and construct campaigns
  • Research Keywords and Search Queries
  • Monitor and improve Keyword, Landing Page and Ad performance
  • Better understand the metrics and terminology

This is an interactive one-day course for either beginners or those with an intermediate level of pay-per-click knowledge, which allows attendees to ask questions and collaborate to learn how to improve their Google AdWords campaigns. It is ideal for business owners, management, and staff with AdWords accounts looking to improve campaign performance.

Attendees are encouraged to bring laptops in order to work through examples.

Does the course date/time/location not work for your organisation? We’re flexible and can bring the training to your facility through in-house or bespoke courses. Contact us to book a date, time, and location that is most convenient to you.

Price :
Members: £139; Affiliate: £169; Non-Members: £189
Book your place


10:00 - 16:00



To book your appointment please contact the Chamber on:

01772 653 000

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