Instead of trying to drive more traffic to your website, why not turn more of your website visitors into customers? When a visitor lands on your website, their experience should be smooth, easy and an enjoyable one. This will result in a positive referral to their friends and family and possible repeat business.
However, if they struggle to navigate, can’t find what they’re looking for, or simply come across road blocks that’s stopping them in their path- they are less likely to make a purchase or enquire. This course will go a long way in eliminating those obstacles!
Delegates Will Learn:
- Customer Data Security: GDPR
- Identifying Visitors & Customers
- Online Growth: Visitors & Customers
- Brand Touch Points
- Getting Visitors to Take Action
- Potential Roadblocks to Action
- Website Navigation
- Product Page Information
- Slow Loading Times
- Responsive Websites
- Style Catering
- Tactics: “Capturing” Your Visitors
- Leveraging FOMO: Fear Of Missing Out
- Calls To Action
- Remarketing to Visitors
- CRO & Testing
- Micro and Macro Conversions
Analyse your customer’s journey when they use your site and then determine the best actions you can put in place to improve their experience and increase your sales or leads. Simple effective practices that the most successful organisations use on a daily basis and they are all available to you in this half-day course!
This afternoon session is directly preceded by the morning course “SEO Training : Get Found in Google” as part of a back-to-back digital marketing offering by the Chamber. Lunch and refreshments will be provided and delegates will be awarded a Chamber of Commerce Certificate of Completion at the conclusion of this session.
Does the course date/time/location not work for your organisation? We’re flexible and can bring the training to your facility through in-house or bespoke courses. Contact us to book a date, time, and location that is most convenient to you.