Instead of trying to drive more traffic to your website, why not turn more of your website visitors into customers? When a visitor lands on your website, their experience should be smooth, easy and an enjoyable one. This will result in a positive referral to their friends and family and possible repeat business.

However, if they struggle to navigate, can’t find what they’re looking for, or simply come across road blocks that’s stopping them in their path- they are less likely to make a purchase or enquire. This course will go a long way in eliminating those obstacles!

Delegates Will Learn:

  • Customer Data Security: GDPR
  • Identifying Visitors & Customers
  • Online Growth: Visitors & Customers
  • Brand Touch Points
  • Getting Visitors to Take Action
  • Potential Roadblocks to Action
    • Website Navigation
    • Product Page Information
    • Filters
    • Slow Loading Times
    • Responsive Websites
  • Style Catering
  • Tactics: “Capturing” Your Visitors
  • Leveraging FOMO: Fear Of Missing Out
  • Calls To Action
  • Remarketing to Visitors
  • CRO & Testing
  • Micro and Macro Conversions

Analyse your customer’s journey when they use your site and then determine the best actions you can put in place to improve their experience and increase your sales or leads. Simple effective practices that the most successful organisations use on a daily basis and they are all available to you in this half-day course!

Convert your website visitors into actual paying customers by booking on our Converting Website Visitors Into Customers training course which will make every visit to your website count towards your bottom line.

This afternoon course directly follows the “Creating Great Content for Social Media” course which runs in the morning as part of a back-to-back Digital Marketing offering. Learn to create content to direct the masses to your website in the morning – then book this afternoon course to learn how to turn those new visitors into customers!


Does the course date/time/location not work for your organisation? We’re flexible and can bring the training to your facility through in-house or bespoke courses. Contact us to book a date, time, and location that is most convenient to you.

Price :
Members: £79; Affiliate: £99; Non-Members: £119
Book your place


09:30 - 13:30



To book your appointment please contact the Chamber on:

01772 653 000

Email us