Marketing Unwrapped: Right Message. Right Plan.

November 18, 2021 from 10:00 am to 4:00 pm

This marketing training will remove misplaced apprehension about “marketing” and will enable delegates to immediately employ a vital ingredient in engaging with team members and existing customers while attracting the right prospects for your business.

This one-day marketing course is two courses packed into one full day workshop with a marketing communication session in the morning and a session to develop your own organisational marketing plan in the afternoon.

For The Morning Session:

Add strategic communication to your marketing mix which will clearly define relationships inside and outside of your organisation. Prepare a sound, consistent message well before you tell the outside world about your products and services and provide clarity of purpose and a true understanding of where and how your business adds value.

Learning Objectives for this One-Day Marketing Training Course:

  • The vital role of marketing in business success
  • Expressing organisational values and “ethos”
  • Connecting with employees and customers
  • A deeper knowledge of the influence of marketing and brand messaging
  • Techniques to build your own unique marketing approach
  • Understanding unique value propositions (UVPs) & differentiating your business
  • Implementing workable frameworks to build a strategic marketing plan
  • Setting values and a code of conduct to unite the organisational message

Learn values-based marketing communication techniques to enable your organisation to connect on a much deeper level with your intended audience both internally and externally in an authentic and far more effectual way.

For the Afternoon Session:

This afternoon session perfectly complements the morning session as delegates will learn how to assess the market for changes, segment a customer base for effective targeting, devise the best methods of communication and roll them into a workable marketing calendar.

By using multi-channel, integrated marketing you will connect with your customers at every possible touch point; ensuring all your marketing activities work together in harmony. Marketing done right both generates leads and expresses company culture and values.

Have a sound strategy driving your actions and make the most of any and all business opportunities by establishing and following a marketing plan with this day of marketing training.

The following steps will be explored in much more detail in the session;

  • Where are you now?
  • What are you aiming to achieve?
  • Insight – what is happening around you?
  • Differentiation – how and why are you different?
  • Segmentation – who are you working with and why, who do you want to work with. What are the gaps and how do we bridge them?
  • Communication – how to stay on-brand

Learning Objectives:

  • Understand the difference between strategic and tactical marketing
  • A thorough understanding of a marketing planning framework
  • How to segment customers and appreciate how best to reach them
  • How to build and utilise a visible calendar of integrated marketing activity

Book Your Place Now


Training location

Chamber Training Centre - Blackpool Fylde Coast
Chamber Training Centre, Blackpool, UK
Price :
Members: £139; Affiliate: £169; Non-Members: £189
Contact :
Chamber Training Team 01253 347063- or Email: Training@Lancschamber.co.uk

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