Marketing Unwrapped: Right Message. Right Plan.

This marketing training will remove misplaced apprehension about “marketing” and will enable delegates to immediately employ a vital ingredient in engaging with team members and existing customers while attracting the right prospects for your business.

This one-day marketing course is two courses packed into one full day workshop with a marketing communication session in the morning and a session to develop your own organisational marketing plan in the afternoon.

For The Morning Session:

Add strategic communication to your marketing mix which will clearly define relationships inside and outside of your organisation. Prepare a sound, consistent message well before you tell the outside world about your products and services and provide clarity of purpose and a true understanding of where and how your business adds value.

Learning Objectives for this One-Day Marketing Training Course:

The vital role of marketing in business success
Expressing organisational values and “ethos”
Connecting with employees and customers
A deeper knowledge of the influence of marketing and brand messaging
Techniques to build your own unique marketing approach
Understanding unique value propositions (UVPs) & differentiating your business
Implementing workable frameworks to build a strategic marketing plan
Setting values and a code of conduct to unite the organisational message

Learn values-based marketing communication techniques to enable your organisation to connect on a much deeper level with your intended audience both internally and externally in an authentic and far more effectual way.

For the Afternoon Session:

This afternoon session perfectly complements the morning session as delegates will learn how to assess the market for changes, segment a customer base for effective targeting, devise the best methods of communication and roll them into a workable marketing calendar.

By using multi-channel, integrated marketing you will connect with your customers at every possible touch point; ensuring all your marketing activities work together in harmony. Marketing done right both generates leads and expresses company culture and values.

Have a sound strategy driving your actions and make the most of any and all business opportunities by establishing and following a marketing plan with this day of marketing training.

The following steps will be explored in much more detail in the session;

Where are you now?
What are you aiming to achieve?
Insight – what is happening around you?
Differentiation – how and why are you different?
Segmentation – who are you working with and why, who do you want to work with. What are the gaps and how do we bridge them?
Communication – how to stay on-brand

Learning Objectives: