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Cancer Support UK aims for major boost with the appointment of long-time Chamber Member, Fifty2M.

National charity, Cancer Support UK, has hired Preston’s growth-focused PR and marketing agency, Fifty2M, to help achieve its ambitious target of delivering peer group support to 10,000 people living beyond cancer every year

According to Cancer Research UK, around 375,000 new cancer cases are diagnosed in the UK every year, with half of all people that are diagnosed surviving cancer following treatment.

But the emotional impacts stemming from the trauma of diagnosis and treatment can linger even after cancer has been overcome, with people who have had cancer often reporting that they feel sad, lost, and anxious that it may one day make an unwelcome return.

Cancer Support UK provides people living beyond cancer with emotional wellbeing support in the form of its free, six week long peer group programme, Cancer Coach.

The online sessions, facilitated by experts, help people make the return to life after cancer by exploring their thoughts and feelings together in a safe space, and by assisting them to develop coping skills with the help of new tools.

Around 800 people a year sign-up for Cancer Coach currently, but new CEO Mark Guymer is determined to see 10,000 a year accessing support within three years, with help from Fifty2M. He said: “We are looking forward to working with Fifty2M in a creative partnership, which aims to spread greater awareness of the support that is available free to people living beyond cancer through our innovative Cancer Coach programme. It is vital that more people are made aware of this opportunity, which is designed to improve the mental health and wellbeing of cancer patients. With Fifty2M’s help we want to reach a wide range of different audiences, from medical professionals and other charities to cancer patients, their families and friends, and their employers.”

Fifty2M founder, Lee Petts, said the agency is proud to be working with Cancer Support UK to achieve its mission: “In the past few years, we’ve steadily increased our work in the charity sector. It’s hugely rewarding to know that what you’re doing is making a real difference to people’s lives and communities, and we’re looking forward to doing just that as we help Cancer Support UK find, connect with, and help more people than ever before with Cancer Coach.”

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