Selling To Different Types of Buyers

March 7, 2018 from 9:30 am to 1:00 pm

We all buy according to our own set of criteria and studies have shown that this criteria we use is usually determined, in large part, to our personality type. This means as sales people we cannot expect to use the same approach on everyone and expect the same results. Some might buy, most will not. Our approach must be adapted to each client’s personality type in order to gain greater sales across a vastly differing business community.

Maximise your sales and rapport through learning the buying “types” of your potential clients and watch your sales numbers climb! After this course you will be building rapport and influencing the different Personality types no matter which one they are!

This course will cover:

  • The 4 different personality types and how to identify them
  • How to communicate effectively with the different personality types to build rapport
  • The important drivers and approaches to use when selling and negotiating with the different buyer and personality styles
  • Understand people’s communication preferences using the VAK model
  • Learning key words, phrases and styles to use when communicating with people and adapting this to their communication preference and personality (face to face, phone and email!)
  • Analysing your own personality style and communication preference

Delegates Will Learn:

  • Tools and techniques to help build rapport easily by mirroring and adapting to people’s personalities and communication preferences
  • What is important to people in order to:
    • Be an influence
    • Present confidently
    • Negotiate and develop relationships effectively
  • How to devise template emails to send which can be used for different communication preferences
  • How to create a list of powerful words and phrases to build into conversations to suit each type of person and their preference
  • How to draft an action plan and ideas bank so you can apply learning immediately post course

­­­­­­­This full-day course will benefit business owners, sales managers, account managers, recruitment consultants, business developers, and sales advisors­­­­­­­, to develop stronger relationships with people in business and in their personal lives.

About The Trainer:

Debbie Sweeney has 18 years’ experience in sales and 5 years in a management role. She had devoted the last 10 years to sales, customer services and management training & course design. Her delivery style is engaging, fun and stimulating – reinvigorating new ideas, techniques and positive habits with delegates of all levels and experience.

Does the course location/time/date not work for your organisation? We’re flexible, we can bring the training to your facility through in-house or bespoke training. Contact us to arrange for a location, date, or time that is most convenient to you!

Training location

Chamber Training Centre - Blackpool Fylde Coast
Chamber Training Centre, Blackpool, United Kingdom
Price :
Members: £79; Affiliate: £99; Non-Members: £109
Contact :
Chamber Training Team Email:; Or by telephone 01253 347063

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