In today’s highly competitive business environment, the success of any organisation relies heavily on the effectiveness of its sales, marketing, and customer care strategies. To succeed in today’s marketplace, it is crucial for businesses to have well-trained and equipped employees who are knowledgeable in sales techniques, marketing strategies, and providing superior customer care.
Our training programme is designed to help your employees develop the skills and knowledge they need to excel in these key areas of business. By investing in this training, your organisation will be able to drive sales, build strong customer relationships, and increase overall profitability.
Programme Specifics:
Duration: 7 full days, scheduled over 7 months (or in accordance with the clients wishes)
Participants: Middle to senior-level managers and supervisors
Numbers: between 3 – 10 delegates
Location: North & Western Lancashire Chamber of Commerce/client’s premises
Dates: May 2024 – November 2024 (or in accordance with the clients wishes)
Course Objectives
To enhance the knowledge and skills of employees in sales techniques, marketing strategies, and customer care
To improve employee confidence and professionalism in interacting with customers
To increase employee motivation and drive for achieving sales targets
To strengthen customer relationships and loyalty through effective customer care practices.
To improve overall business performance through the alignment of sales, marketing, and customer care strategies
Training Modules
Our package will cover a range of topics to address the various aspects of social media marketing. Some of the key modules include:
Sales Techniques
Understanding the sales process
Effective prospecting and lead generation
Building rapport and trust with customers
Closing techniques and overcoming objections
Sell More
Understanding the sales process
Branding and sales led messaging
Effective prospecting and customer lead generation
Learning your target audience
Preparing for a sales telephone call
Improve sales performance
Create an action plan
Summarise and closing techniques
Customer Care
Importance of customer service
Effective communication skills
Handling customer complaints and feedback
Building customer loyalty and retention
Customer Care
Importance of customer service
Building rapport and trust with customers
Effective communication skills
Handling customer complaints and feedback
Objection handling and attaining retention
Marketing Through Media
Creating social media content
Developing a content plan
Digital marketing strategies
Keeping your audience engaged
Marketing Strategies
Market research and analysis
Build a strategic marketing plan
Understanding unique value propositions (UVPs)
Branding and positioning
Training Approach:
Our training programme will be delivered through a combination of interactive workshops, group discussions, case studies, and role-playing exercises. Our experienced trainers will provide practical insights and real-life examples to help employees apply the concepts learned in the training to their day-to-day work.
Course Investment:
The cost of the Sales and Marketing Training Programme, 7 full days, scheduled over 7 months (or in accordance with the clients wishes) Package for up to 10 Delegates, is £4900+VAT. This investment will provide employees with invaluable skills to lead and manage effectively, positively impacting their teams and their organisation as a whole.
Next Steps:
Investing in the training of your employees in sales, marketing, and customer care is essential for the long-term success of your business. By equipping your employees with the necessary skills and knowledge to excel in these key areas, your organisation will be able to drive sales, build strong customer relationships, and ultimately increase profitability.
Book by emailing: training@lancschamber.co.uk, or if you’d like to discuss in more detail, please call (01772) 653000
