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Lorica Insurance, a leading regional insurance firm, and Chamber patron members, has rebranded to PIB Insurance Brokers.
The move is part of a nationwide programme that will see a number of businesses under the parent company, PIB Group, rebrand to simplify the business offering.
The commercial insurance specialist, which was established in Preston more than 41 years ago, has grown to employ more than 100 people across seven sites in south wales, Preston, London, Hemel Hempstead, Cornwall, Bristol and Birmingham.
Lorica Insurance was acquired by PIB Group in 2016 which has experienced a period of rapid growth since it formed in 2015, with over 30 acquisitions completed since 2016.
David Martland, Director at Lorica Insurance said: “We’re really proud of everything we have achieved as Lorica Insurance, and we’re looking forward to the next phase in our evolution as PIB Insurance Brokers.
“The fantastic teams across all seven branches have been integral our success, and they will continue to provide a highly professional and friendly service to our clients, who  can enjoy working with the same familiar faces. By moving under a single brand as PIB Insurance Brokers, we will be able to continue improving the range of services we offer to our valued clients while drawing on the expertise of the wider PIB Group.”
The rebrand comes as part of a wider exercise that will see 11 brands within PIB Group’s Specialty division move under a single brand effective. The move will also
All 500 people employed across 30 branches in the speciality division will remain in their roles, and PIB Group hopes to create additional roles in the coming years.
Steve Redgwell, CEO of the Retail Specialty Division at PIB Group said: “The team at Lorica Insurance has been an important part of the Lancashire community for more than 41 years and we are looking forward to seeing this experience strengthen in the coming years under the PIB Insurance Brokers name.
“This is an incredibly exciting time for PIB Group as we work to continue expanding our range of services and niche sectors we work with. Bringing these specialist commercial lines businesses under one brand will ensure we take a unified approach, and develop strength as a collective for the benefit of our clients.”
Companies now trading as PIB Insurance Brokers include: Cooke & Mason, Wilby, DE Ford, Franklands, Lorica, PIB Private Clients, PIB SME Insurance, QPI, WW Group, BKG West and Cobra Insurance Brokers. All employees will remain in their roles and keep the same contact details. 
For more information please visit: pib-insurance.com

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