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Language and Culture International Trade ERDF Masterclass
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Overview of the course:
Have you ever considered how language and culture affect every aspect of a business involved in international trade?
This is a FREE half day interactive training workshop with lots of practical illustrations and tips, during which delegates will learn about the importance of language and culture in the context of international trade.
What we will cover:
Understanding and managing customer touch points
Exploring the communication wheel
Cultural context in communication
How culture can influence the success of your company overseas
Effective preparation for overseas meetings
The legislative considerations
Common mistakes and best practice
This event is part funded by the European Regional Development Fund Enhancing SME’s International Trade Performance project.