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Longstanding Chamber member Fifty2M, the growth-focused PR and marketing agency that works with ambitious businesses and charities seeking to be bigger and achieve more, has launched a free peer learning programme for smaller, independent charities across the county.

Rolling out from 30th March this year, it comprises of six online sessions lasting two hours each, and is aimed at helping participants to elevate their PR and marketing.

Charities that take part will benefit from facilitated discussions where they’ll be able to discuss common challenges, share experiences and best practice, and learn from one another in a collaborative environment.

Fifty2M will also be sharing expert advice and resources with participants, drawing on strategies and tactics that are used successfully by private sector companies but that are often overlooked by charities.

“Smaller, independent charities play a vital role in our communities, but they often face unique challenges when it comes to PR and marketing,” said Lee Petts, founder and chief growth officer at Fifty2M who will be facilitating the sessions.

“They tend to lack the in-house resources and expertise enjoyed by their larger counterparts, find it difficult to stand out, have more limited reach, suffer as a result of donor fatigue, and can struggle to finance messaging and campaigns that have an impact.

“We’re really excited to offer this programme as a way to support and empower them to increase their visibility, attract and connect with new audiences, and boost their chances.”

Lee has previously facilitated a peer-to-peer programme for the Chamber.

Babs Murphy, chief executive, said: “We engaged the services of Fifty2M to assist us in delivering peer-to-peer sessions for businesses in Lancashire. Devised and led by Lee Petts, the sessions were engaging, practical and packed with business-boosting ideas to make a positive impact in the organisations of participants. Lee captured the attention of delegates and ensured that each of them had the tools to help drive forward their respective businesses, which led to extremely positive feedback from the companies participating in the programme.”

Full details of the programme can be found here.

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