Create The Ultimate Marketing Plan

May 30, 2017 from 9:30 am to 1:30 pm

Marketing is both an art and a science used to increase sales of both products and services and advertising is probably the most familiar part of marketing. However, ads are only one small part of an overall marketing plan. Package design, brand recognition, Social Media, Press Releases, and public image are just a few of the many tools needed for maximum impact to successfully promote a product in a highly competitive marketplace.

Enter the Course: “Create The Ultimate Marketing Plan”

Learn how to put together an ultimate marketing plan that is perfectly consistent with your organisational goals whether you are working with a large or minimal budget! This half-day course will be fun, relaxed and loaded with tips, tricks, tools, and techniques for to better equip you to create the “ultimate” marketing campaign whether ads, package design, brand recognition, Social Media, or Press Releases at whatever your budget may be!

The Learning Objectives and Outcomes Are:

  • Clarification on how to communicate your product or service
  • Identifying the right audience(s)
  • How to clarify your unique selling points
  • The difference between value, mission and vision statements, and tips on how to create them
  • Market segmentation
  • How to craft messages to fit different audiences
  • Maximum marketing tips at minimal budgets
  • Creating a promotional mix

We will be doing exercises at each stage of the process and will take you through a step by step process to create a marketing strategy to help your organisation grow and attract new customers.

About The Trainer:

Joanna Hankinson is the founder of the marketing consultancy firm, Plane Perspective. She is a knowledgeable and well respected senior marketing consultant with extensive experience across many diverse industries: manufacturing & machining tools, legal services, fashion outlets to windows and glazing companies, and so many more! Joanna is renowned for her enthusiasm, creativity and imagination, and is committed to providing quality training that is fun and engaging, yet delivers valuable marketing information that you can put into practice immediately!

Does this course sound good to you but the time/date/location does not? We’re flexible, let us bring the training directly to your facility through in-house or bespoke courses. Contact us about delivering this training at a location, date, or time that is most convenient to you!


Training location

Chamber Training Centre - Blackpool Fylde Coast
Amy Johnson Way, Blackpool FY4 2RN, United Kingdom
Price :
Members: £79; Affiliate: £99; Non-Members: £119
Contact :
Chamber Training Team Email: training@lancschamber.co.uk; Or by telephone 01253 347063

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