Better Health campaign

Public Health England has this week launched the Better Health campaign to support people to live healthier lives and reduce their risk of serious illness, including COVID-19.

The campaign – unveiled as part of the government’s new Obesity Strategy – calls on people to embrace a healthier lifestyle and to lose weight if they need to, supported by a range of evidence-based tools and apps providing advice on how to lose weight.

Measures in the plan include:

• Banning unhealthy food adverts before 9pm;
• Ending ‘buy one get one free’ offers on foods high in fats and or sugars;
• Calorie labelling on food sold in large restaurants, cafes and takeaways with more than 250 employees;
• Calorie labelling on alcohol;
• Expanding NHS weight management services so more people get the support they need to lose weight; and
• Launching a new consultation to gather views and evidence on the current ‘traffic light’ labelling system to learn more about how this is being used by consumers and industry, compared to international examples

Full details on the campaign can be found here

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