April 17, 2018 from 10:00 am to 4:00 pm
If your press releases aren’t getting noticed or your website descriptions lack verve then you need some practical guidance on how to make your words pack a punch. This one-day course is aimed at those who want to improve their writing skills and be confident in what they deliver to press outlets.
Press Releases are free promotion for your organisation. If written correctly, they will get picked up and published by online and print news media outlets for tens of thousands of readers to see what product or service you are providing. Bring in a sample of your recent writing and get some on-day feedback to help ensure it finds the intended target. Improve your chances of successfully getting your message across by attending this hands-on day which will cover:
- Finding the right audience
- What journalists want from a press release
- Content and style
- Sharp and impactful writing
- Headline writing tips
- Press release golden rules
This interactive day is open to all who want to improve their press releases and media writing skills no matter what the role in your organisation: press/communications officers, journalists, copywriters or small business owners and marketing professionals.
Join us at the Chamber Training Centre in Blackpool as media expert David Helliwell will provide us with a practical guide to getting your press releases noticed.
(*) This will be a practical session so bringing a laptop or tablet would be a distinct advantage. Wi-fi connection not necessary.
About The Trainer:
David Helliwell runs Helliwell Media, a media relations consultancy specialising in training, communications and business promotion.
He knows press releases from both sides having written recently for international recording stars, major sports venues and tourist attractions. He’s worked at a senior level in newsrooms across the north of England, sat on public/private sector development boards and won numerous national awards with his newspaper titles.