December 12, 2018 from 9:30 am to 4:00 pm
Learn everything you need to know to increase your visibility in search engines and get found by your customers in this two-in-one course: Organic Traffic and PPC Traffic.
In the first half of this course you will learn how to drive the right quality, organic traffic to your website using proven SEO principles. Our Google Certified specialist will provide you with the methods and skills to rank naturally in search engines, and with the view to maintain these rankings over time.
The course will cover everything all aspects of Organic Search and the free tools you can use to measure your digital presence. We’ll help you create an effective strategy that will result in improved search engine rankings, and the right kind of visitors coming to your website.
In the afternoon you’ll learn everything you need to know about Paid Search which is a great platform to increase leads and sales. It’s a quick and easy way to be seen in search engines instantly- so it’s great for new start ups and competitive markets. However, if not run to its full potential it can leak money.
Areas Covered Will Also Include:
- Digital display advertising
- Remarketing (those annoying ads that follow you around the internet)
- Google Adwords (PPC)
- Google Shopping
- Amazon/eBay product feeds
- Paid Social Marketing
- Bing/Yahoo Positioning
If you have more time than money, the morning session will show you how to grow your website traffic organically. If you have no time but a budget to get the word out fast, the afternoon session will show you have to make the most of your Pay-per-click spend so that in the end, your website WILL be found on Google by your customers!
Does the course date/time/location not work for your organisation? We’re flexible and can bring the training to your facility through in-house or bespoke courses. Contact us to book a date, time, and location that is most convenient to you.