January 24, 2018 from 10:00 am to 4:00 pm
Build relationships that allow your organisation to work confidently and effectively with the media, whatever your line of work. This course will go a long way in ensuring that yours is the story that gets put in front of a huge audience of potential customers.
Award-winning News Editor David Helliwell will deliver some of the keys necessary to build and maintain a successful relationship with the media which will do wonders for your bottom line. Understand what both parties want and the pitfalls to be avoided along the way.
This Masterclass Will Cover:
- Understanding how the media and journalists work
- The potential benefits of working with the media
- Identifying the best opportunities for positive promotion
- Knowing how to approach the media and get noticed
- Knowing your message – and successfully putting it across
- Avoiding some of the pitfalls
- …And so much more!
If you’re responsible for raising or protecting your company or organisation’s profile then don’t miss the opportunity to hear practical advice from a journalist, editor and company director with more than 25 years experience across print, web and social media publishing.
Build and maintain a successful relationship with the media: Television, Radio, Web, and Print with this course and gain beneficial tools and techniques in fostering a relationship between your organisation and the media.
About The Trainer:
David Helliwell was formerly editorial director with Cumbria’s CN Group and editor of both the daily News & Star and weekly Cumberland News newspapers, their websites, supplements and social media accounts. He’s worked at a senior level in newsrooms across the north of England, and now runs Helliwell Media, a media relations consultancy, specialising in training, communications and business promotion.
If you like this course but the date, time, or location do not work for your team, we’re flexible. Contact us to bring this training directly to your facility through an in-house or bespoke course. Contact our training team to set up a time, date, and/or location that is most convenient to you.