April 5, 2018 from 10:00 am to 4:00 pm
Formulating a communications plan before a crisis hits does wonders for accurately and clearly delivering critical information when its needed and to whom it is needed. It will also go a long way in protecting and preserving your brand reputation. That is what this one-day course is all about!
Not everything in your business or organisation can always run smoothly. Crises come in all shapes and sizes and have the potential to seriously disrupt and damage reputations, public image and balance sheets.
When problems strike – whether it’s a public safety issue, faulty goods or service or an unfortunate accident – it’s vital that you’re prepared. Develop your skills to handle both interrogation from the mainstream media and adverse reaction on 24/7 social media channels.
This One-Day Course Will Cover:
- Examples of crisis media situations
- Identifying at risk areas in your organisation
- Essential crisis media procedures
- Do you need a crisis team?
- How the media works in a crisis
- Key message development
- Handling negative social media
- Adopting best practice
This day is suitable for anyone in any size of organisation who is responsible for protecting a brand or reputation – from business owners and senior managers to press, marketing and communications teams.
About The Trainer:
David Helliwell was formerly editorial director with Cumbria’s CN Group and editor of both the daily News & Star and weekly Cumberland News newspapers, their websites, supplements and social media accounts. He’s worked at a senior level in newsrooms across the north of England, and now runs Helliwell Media, a media relations consultancy, specialising in training, communications and business promotion.
If you like this course but the date, time, or location do not work for your team, we’re flexible. Contact us to bring this training directly to your facility through an in-house or bespoke course. Contact our training team to set up a time, date, and/or location that is most convenient to you.