November 9, 2017 from 9:30 am to 1:00 pm
Whether you are looking to get the word out about your offering or to increase sales of products and services digital marketing is both an art and a science that can be successfully used across all sectors. When most people think about marketing, they first think of advertising. However, advertising is only one small part of the overall marketing plan to let the world know about your organisation. Brand recognition, Social Media, Press Releases, and public image are just a few of the many tools you can incorporate for maximum impact in successfully promoting your offering in a highly crowded marketplace.
Enter the Course: “Create The Ultimate Marketing Plan”
This is not a “one size fits all course”. Our trainers will show you how to find your voice, find your audience, and then learn how to put together the ultimate digital marketing plan that is perfectly consistent with your organisational goals and represents your voice to your audience! This half-day course will be fun, relaxed and supportive to help you get the most from the valuable marketing training material presented.
The Learning Objectives and Outcomes Are:
- A general introduction to digital marketing with an overview of all channels.
- How Are You Performing? Measuring and improving your efforts
- Clarification on how to communicate your product or service
- Identifying the right audience(s)
- How to clarify your unique selling points (USPs)
- The difference between value, mission and vision statements, and tips on how to create them
- Market segmentation
- How to craft messages to fit different audiences
- Creating a promotional mix
- Crisis Management Plan: Tips to stay on track in your plan
This is a content-rich day and we will be doing exercises at each stage of the process and will take you through a step by step process to create a digital marketing strategy to help your organisation grow and attract new customers – and that is what marketing is all about!
About The Trainer:
Paul Gardner is Head of Digital for Bespoke Digital Agency and has many years’ experience in all key digital marketing channels, with a specialism in E-commerce. He’s worked across a broad range of sectors and global brands with a proven record of planning, budgeting and driving business forward online.
Does this course sound good to you but the time/date/location does not? We’re flexible, let us bring the training directly to your facility through in-house or bespoke courses. Contact us about delivering this training at a location, date, or time that is most convenient to you: 01253 347063 or via email – firstname.lastname@example.org